Weitz-Winer-O'Dell Award || My co-authored paper "Harbingers of Failure" is the winner of the 2020 award. The award recognizes an article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice. || American Marketing Association
Please elaborate if award type is "Others"
My co-authored paper "Harbingers of Failure" is the winner of the 2020 award. The award recognizes an article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice.