“What Makes a Successful Cause-Related Marketing? From Consumer Behavior Perspective to Understand Cause-Related Marketing Effects, Influential Factors and Underlying Mechanisms

  • GUI, Junjie (Recipient)

Prize: Best Paper Award and Prize

Description

“What Makes a Successful Cause-Related Marketing? From Consumer Behavior Perspective to Understand Cause-Related Marketing Effects, Influential Factors and Underlying Mechanisms || Chinese Scholar Marketing Association
Awarded dateAug 2021
Granting OrganisationsChinese Scholar Marketing Association

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