Consumer Reactions to Prime vs. Composite Numbers in Product Information: A New Look at Numerical Divisibility

SENGUPTA, Jaideep (PI)

Department of Marketing

Project: Research

Chinese Project Title

消費者對產品信息中質數與合數的反應：對數字整除性的新看法

Status	Active
Effective start/end date	1/10/23 → 31/03/27