How O2O Stores Affect the Online Retailing Platform: Evidence from HKTVmall

LIU, Haoyu (CoI)
HELSEN, Kristiaan (PI)

Department of Marketing

Project: Research

Chinese Project Title

線下店對線上購物平臺的影響研究

Status	Finished
Effective start/end date	1/01/23 → 31/12/25