Improve Targetablity and Interpretability: A Model of Programmatic Advertising

YAO, Song (CoI)
WANG, Wenbo (PI)
SONG, Yicheng (CoI)

Department of Marketing

Project: Research

Chinese Project Title

提高精准度与可解释性：程序化广告模型

Status	Active
Effective start/end date	1/01/23 → 30/06/26