An Empirical Analysis of Interaction Effect between Pay-for-Performance Advertising and Price Discounting in Online Trading Platforms

Research output: Contribution to conference › Conference Paper

Original language	English
Publication status	Published - Jan 2016
Event	INFORMS Conference on Information Systems and Technology (CIST 2016) - Duration: 1 Jan 2016 → 1 Jan 2016

Conference	INFORMS Conference on Information Systems and Technology (CIST 2016)
Period	1/01/16 → 1/01/16

Access to Document

@conference{24aa6b85b0994d598723732abb2ce375,

title = "An Empirical Analysis of Interaction Effect between Pay-for-Performance Advertising and Price Discounting in Online Trading Platforms",

author = "Junhong Chu and Zike Cao and Hui, \{Kai Lung\} and Hong Xu",

year = "2016",

month = jan,

language = "English",

note = "INFORMS Conference on Information Systems and Technology (CIST 2016) ; Conference date: 01-01-2016 Through 01-01-2016",

}

TY - CONF

T1 - An Empirical Analysis of Interaction Effect between Pay-for-Performance Advertising and Price Discounting in Online Trading Platforms

AU - Chu, Junhong

AU - Cao, Zike

AU - Hui, Kai Lung

AU - Xu, Hong

PY - 2016/1

Y1 - 2016/1

M3 - Conference Paper

T2 - INFORMS Conference on Information Systems and Technology (CIST 2016)

Y2 - 1 January 2016 through 1 January 2016

ER -