An examination of online product comparison service: Fit between product type and disposition style

Fiona Fui Hoon Nah; Weiyin Hong; Liqiang Chen; Hong Hee Lee

doi:10.1007/978-3-540-73111-5_11

An examination of online product comparison service: Fit between product type and disposition style

Fiona Fui Hoon Nah^*, Weiyin Hong, Liqiang Chen, Hong Hee Lee

^*Corresponding author for this work

Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review

Abstract

Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type ('think' vs. 'feel' product) and disposition style (horizontal vs. vertical style), where horizontal disposition style is more appropriate for 'feel' products and vertical disposition style is a better fit for 'think' products. An experiment will be carried out to test the hypotheses.

Original language	English
Title of host publication	Human-Computer Interaction
Subtitle of host publication	HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings
Publisher	Springer Verlag
Pages	90-94
Number of pages	5
Edition	PART 4
ISBN (Print)	9783540731092
DOIs	https://doi.org/10.1007/978-3-540-73111-5_11
Publication status	Published - 2007
Externally published	Yes
Event	12th International Conference on Human-Computer Interaction, HCI International 2007 - Beijing, China Duration: 22 Jul 2007 → 27 Jul 2007

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Number	PART 4
Volume	4553 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	12th International Conference on Human-Computer Interaction, HCI International 2007
Country/Territory	China
City	Beijing
Period	22/07/07 → 27/07/07

Keywords

Cognitive fit
Presentation format
Product comparison service
Product type
e-commerce websites

Access to Document

10.1007/978-3-540-73111-5_11

Cite this

Nah, F. F. H., Hong, W., Chen, L., & Lee, H. H. (2007). An examination of online product comparison service: Fit between product type and disposition style. In Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings (PART 4 ed., pp. 90-94). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4553 LNCS, No. PART 4). Springer Verlag. https://doi.org/10.1007/978-3-540-73111-5_11

Nah, Fiona Fui Hoon ; Hong, Weiyin ; Chen, Liqiang et al. / An examination of online product comparison service : Fit between product type and disposition style. Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4. ed. Springer Verlag, 2007. pp. 90-94 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 4).

@inproceedings{ee9677596a0d4261a57f2ed54d5c6027,

title = "An examination of online product comparison service: Fit between product type and disposition style",

abstract = "Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type ('think' vs. 'feel' product) and disposition style (horizontal vs. vertical style), where horizontal disposition style is more appropriate for 'feel' products and vertical disposition style is a better fit for 'think' products. An experiment will be carried out to test the hypotheses.",

keywords = "Cognitive fit, Presentation format, Product comparison service, Product type, e-commerce websites",

author = "Nah, \{Fiona Fui Hoon\} and Weiyin Hong and Liqiang Chen and Lee, \{Hong Hee\}",

year = "2007",

doi = "10.1007/978-3-540-73111-5\_11",

language = "English",

isbn = "9783540731092",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

number = "PART 4",

pages = "90--94",

booktitle = "Human-Computer Interaction",

edition = "PART 4",

note = "12th International Conference on Human-Computer Interaction, HCI International 2007 ; Conference date: 22-07-2007 Through 27-07-2007",

}

Nah, FFH, Hong, W, Chen, L & Lee, HH 2007, An examination of online product comparison service: Fit between product type and disposition style. in Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4 edn, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), no. PART 4, vol. 4553 LNCS, Springer Verlag, pp. 90-94, 12th International Conference on Human-Computer Interaction, HCI International 2007, Beijing, China, 22/07/07. https://doi.org/10.1007/978-3-540-73111-5_11

An examination of online product comparison service: Fit between product type and disposition style. / Nah, Fiona Fui Hoon; Hong, Weiyin; Chen, Liqiang et al.
Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4. ed. Springer Verlag, 2007. p. 90-94 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4553 LNCS, No. PART 4).

Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review

TY - GEN

T1 - An examination of online product comparison service

T2 - 12th International Conference on Human-Computer Interaction, HCI International 2007

AU - Nah, Fiona Fui Hoon

AU - Hong, Weiyin

AU - Chen, Liqiang

AU - Lee, Hong Hee

PY - 2007

Y1 - 2007

N2 - Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type ('think' vs. 'feel' product) and disposition style (horizontal vs. vertical style), where horizontal disposition style is more appropriate for 'feel' products and vertical disposition style is a better fit for 'think' products. An experiment will be carried out to test the hypotheses.

AB - Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type ('think' vs. 'feel' product) and disposition style (horizontal vs. vertical style), where horizontal disposition style is more appropriate for 'feel' products and vertical disposition style is a better fit for 'think' products. An experiment will be carried out to test the hypotheses.

KW - Cognitive fit

KW - Presentation format

KW - Product comparison service

KW - Product type

KW - e-commerce websites

UR - https://openalex.org/W1606169969

UR - https://www.scopus.com/pages/publications/38149023531

U2 - 10.1007/978-3-540-73111-5_11

DO - 10.1007/978-3-540-73111-5_11

M3 - Conference Paper published in a book

SN - 9783540731092

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 90

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BT - Human-Computer Interaction

PB - Springer Verlag

Y2 - 22 July 2007 through 27 July 2007

ER -

Nah FFH, Hong W, Chen L, Lee HH. An examination of online product comparison service: Fit between product type and disposition style. In Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4 ed. Springer Verlag. 2007. p. 90-94. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 4). doi: 10.1007/978-3-540-73111-5_11

An examination of online product comparison service: Fit between product type and disposition style

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Keywords

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