Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children

Research output: Contribution to conference › Conference Paper

Original language	English
Publication status	Published - 2007
Event	Annual Conference of the Association for Consumer Research - Duration: 1 Jan 2007 → 1 Jan 2007

Conference	Annual Conference of the Association for Consumer Research
Period	1/01/07 → 1/01/07

Access to Document

@conference{0fa9686349b049ef86d4d037a9b77dd7,

title = "Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children",

author = "Catherine Yeung and Anirban Mukhopadhyay",

year = "2007",

language = "English",

note = "Annual Conference of the Association for Consumer Research ; Conference date: 01-01-2007 Through 01-01-2007",

}