Competing against bling: How can an understated watch brand stand out in China?

Research output: Contribution to journal › Comment/debate

Cite this

@article{1c5f917c5b4542018f4974b999f06cc0,

title = "Competing against bling: How can an understated watch brand stand out in China?",

author = "Stephen Nason and Joseph Salvacruz and Stevenson, \{J. P.\}",

year = "2017",

month = jul,

day = "1",

language = "English",

volume = "2017",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "July-August",

}

TY - JOUR

T1 - Competing against bling

T2 - How can an understated watch brand stand out in China?

AU - Nason, Stephen

AU - Salvacruz, Joseph

AU - Stevenson, J. P.

PY - 2017/7/1

Y1 - 2017/7/1

UR - https://www.scopus.com/pages/publications/85022195981

M3 - Comment/debate

AN - SCOPUS:85022195981

SN - 0017-8012

VL - 2017

JO - Harvard Business Review

JF - Harvard Business Review

IS - July-August

ER -