Consumer Control and Empowerment: A Primer

Luc Wathieu; Lyle Brenner; Ziv Carmon; Amitava Chattopadhyay; Klaus Wertenbroch; Insead Aimee Drolet; John Gourville; A. V. Muthukrishnan; Nathan Novemsky; Rebecca K. Ratner; George Wu

doi:10.1023/A:1020311914022

Consumer Control and Empowerment: A Primer

Luc Wathieu^*, Lyle Brenner, Ziv Carmon, Amitava Chattopadhyay, Klaus Wertenbroch, Insead Aimee Drolet, John Gourville, A. V. Muthukrishnan, Nathan Novemsky, Rebecca K. Ratner, George Wu

^*Corresponding author for this work

Department of Marketing

Research output: Contribution to journal › Journal Article › peer-review

267 Citations (Scopus)

Abstract

This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom that more control is always better, we outline several hypotheses concerning (a) the factors that influence the perception of empowerment, and (b) the consequences of greater control and the subjective experience of empowerment on consumer satisfaction and confidence.

Original language	English
Pages (from-to)	297-305
Number of pages	9
Journal	Marketing Letters
Volume	13
Issue number	3
DOIs	https://doi.org/10.1023/A:1020311914022
Publication status	Published - 2002

Keywords

Choice process
Consumer control
Empowerment
Information technology
Satisfaction
Social comparison

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10.1023/A:1020311914022

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abstract = "This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom that more control is always better, we outline several hypotheses concerning (a) the factors that influence the perception of empowerment, and (b) the consequences of greater control and the subjective experience of empowerment on consumer satisfaction and confidence.",

keywords = "Choice process, Consumer control, Empowerment, Information technology, Satisfaction, Social comparison",

author = "Luc Wathieu and Lyle Brenner and Ziv Carmon and Amitava Chattopadhyay and Klaus Wertenbroch and Drolet, \{Insead Aimee\} and John Gourville and Muthukrishnan, \{A. V.\} and Nathan Novemsky and Ratner, \{Rebecca K.\} and George Wu",

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AU - Wathieu, Luc

AU - Brenner, Lyle

AU - Carmon, Ziv

AU - Chattopadhyay, Amitava

AU - Wertenbroch, Klaus

AU - Drolet, Insead Aimee

AU - Gourville, John

AU - Muthukrishnan, A. V.

AU - Novemsky, Nathan

AU - Ratner, Rebecca K.

AU - Wu, George

PY - 2002

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N2 - This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom that more control is always better, we outline several hypotheses concerning (a) the factors that influence the perception of empowerment, and (b) the consequences of greater control and the subjective experience of empowerment on consumer satisfaction and confidence.

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KW - Choice process

KW - Consumer control

KW - Empowerment

KW - Information technology

KW - Satisfaction

KW - Social comparison

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UR - https://openalex.org/W2127075542

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JO - Marketing Letters

JF - Marketing Letters

IS - 3

ER -

Consumer Control and Empowerment: A Primer

Abstract

Keywords

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