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Delay and Gratification: How Waiting for Service can Spur Compensatory Consumption

  • Yuwei Jiang
  • , Anirban Mukhopadhyay

Research output: Contribution to conference › Conference Paper

Original languageEnglish
Publication statusPublished - 2012
EventAnnual Conference of the Society for Consumer Psychology -
Duration: 1 Jan 2012 → 1 Jan 2012

Conference

ConferenceAnnual Conference of the Society for Consumer Psychology
Period1/01/12 → 1/01/12

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