Abstract
Three experiments showed that socially excluded consumers exhibit a less favorable attitude toward product or service options involving uncertainty, compared with consumers who feel socially included. Moreover, this effect of exclusion on uncertainty intolerance is mediated by a need for control.
| Original language | English |
|---|---|
| Pages | 785-785 |
| Publication status | Published - 2015 |
| Externally published | Yes |
| Event | Advances in Consumer Research - Duration: 1 Jan 2015 → 1 Jan 2015 |
Conference
| Conference | Advances in Consumer Research |
|---|---|
| Period | 1/01/15 → 1/01/15 |
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