Don’t Surprise Me: The Effects of Social Exclusion on Uncertainty Intolerance

Linying Sophie FAN, Yuwei JIANG

Research output: Contribution to conferenceConference Paperpeer-review

Abstract

Three experiments showed that socially excluded consumers exhibit a less favorable attitude toward product or service options involving uncertainty, compared with consumers who feel socially included. Moreover, this effect of exclusion on uncertainty intolerance is mediated by a need for control.
Original languageEnglish
Pages785-785
Publication statusPublished - 2015
Externally publishedYes
EventAdvances in Consumer Research -
Duration: 1 Jan 20151 Jan 2015

Conference

ConferenceAdvances in Consumer Research
Period1/01/151/01/15

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