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Dynamic nonlinear pricing of inventories over finite sales horizons

  • Guillermo Gallego
  • , Michael Z.F. Li
  • , Yan Liu*
  • *Corresponding author for this work

Research output: Contribution to journalJournal Articlepeer-review

Abstract

We consider a finite-horizon, finite-capacity dynamic pricing model where consumers may purchase multiple units of the same product. We present three models that differ in their complexity and revenue potential. The dynamic nonlinear pricing (DNP) model allows the seller to dynamically selecting a price for each bundle size. The dynamic linear pricing model restricts the seller to dynamically select a unit price for all bundle sizes. There can be a significant revenue gap between the two models, but the additional revenues require a nonlinear policy that may be more challenging to implement. This motivates the study of dynamic block pricing as an intermediate pricing model where prices are linear within each block. A heuristic for this last model provides almost as much revenue as DNP while avoiding its complexity.

Original languageEnglish
Pages (from-to)655-670
Number of pages16
JournalOperations Research
Volume68
Issue number3
DOIs
Publication statusPublished - May 2020

Bibliographical note

Publisher Copyright:
© 2020 INFORMS.

Keywords

  • Consumer choice
  • Dynamic block pricing
  • Dynamic linear pricing
  • Dynamic nonlinear pricing
  • Multiunit demand
  • Revenue management

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