Employee engagement and cause-related marketing (CRM) initiative

Melody Man Chi Chao

Employee engagement and cause-related marketing (CRM) initiative

Department of Management

Research output: Contribution to conference › Conference Paper

Original language	English
Publication status	Published - Jan 2019
Event	4th Annual China Europe International Business School (CEIBS) Organisational Behaviour and Human Resource (OB/HR) Symposium: Responsible Leadership - Duration: 1 Jan 2019 → 1 Jan 2019

Conference

Conference	4th Annual China Europe International Business School (CEIBS) Organisational Behaviour and Human Resource (OB/HR) Symposium: Responsible Leadership
Period	1/01/19 → 1/01/19

Access to Document

https://hdl.handle.net/1783.1/104607

Cite this

@conference{e1fa56ff341e4347b8db88ff846a33ea,

title = "Employee engagement and cause-related marketing (CRM) initiative",

author = "Chao, \{Melody Man Chi\}",

year = "2019",

month = jan,

language = "English",

note = "4th Annual China Europe International Business School (CEIBS) Organisational Behaviour and Human Resource (OB/HR) Symposium: Responsible Leadership ; Conference date: 01-01-2019 Through 01-01-2019",

}