Exploring the Psychological Mechanism Behind Exclusionary Reactions to Foreign Companies: The Questions of Who and Why

Jessica Yuk Yee Kwong, Shirley Y.Y. Cheng, Franki Kung, Melody Man Chi Chao

Research output: Contribution to conferenceConference Paper

Abstract

Two studies show that international conflict events lead to exclusionary reactions toward foreign companies only among consumers with high social essentialism. This contributes to the animosity literature by showing the social-cognitive underpinning of animosity and contributes to ongoing debate in social psychology as on whether essentialist belief influences intergroup relations.
Original languageEnglish
Publication statusPublished - 2013
Event2013 Association for Consumer Research Conference -
Duration: 1 Jan 20131 Jan 2013

Conference

Conference2013 Association for Consumer Research Conference
Period1/01/131/01/13

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