Finding “The One”: Effects of Brand Dominance and Type Dominance on Condom Switching Behavior

Research output: Contribution to journal › Journal Article › peer-review

Original language	English
Pages (from-to)	390-391
Number of pages	2
Journal	Advances in Consumer Research
Volume	49
Publication status	Published - 2021

Access to Document

@article{4fdf12a717164809b7c9250112ddadd8,

title = "Finding “The One”: Effects of Brand Dominance and Type Dominance on Condom Switching Behavior",

author = "Yixia Sun and Tingting Wang and Anirban Mukhopadhyay",

year = "2021",

language = "English",

volume = "49",

pages = "390--391",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}

TY - JOUR

T1 - Finding “The One”

T2 - Effects of Brand Dominance and Type Dominance on Condom Switching Behavior

AU - Sun, Yixia

AU - Wang, Tingting

AU - Mukhopadhyay, Anirban

PY - 2021

Y1 - 2021

UR - https://www.scopus.com/pages/publications/85160401270

M3 - Journal Article

AN - SCOPUS:85160401270

SN - 0098-9258

VL - 49

SP - 390

EP - 391

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -