From internet memes to emoticon engineering: Insights from the baozou comic phenomenon in China

Xiaojuan Ma*

*Corresponding author for this work

Research output: Chapter in Book/Conference Proceeding/ReportConference Paper published in a bookpeer-review

17 Citations (Scopus)

Abstract

Baozou comic, a.k.a. rage comic internationally, has been widely used as a form of visual communication of emotions in social media, advertisement, entertainment, and many other domains in China. In particular, Chinese netizens have converted this type of Internet memes into emoticons and use them extensively in Instant Messaging applications. This paper discusses the potential socioeconomic context of the Baozou comic phenomenon in China. Baozou comic is a unique combination of cuteness and parody, and can serve as a vehicle to convey out-of-control, subtle, complicated, or hidden emotions. Its ugly aesthetics reflects the self-perception of a new generation of Chinese Internet users. The grassroots emoticon engineering process, including easy production, replication, and customization, also contributes to the growing popularity of Baozou comic in China. Analysis on miscommunication over Baozou emoticons reveal some related issues such as the need to balance ambiguity and emotional depth in expressions.

Original languageEnglish
Title of host publicationHuman-Computer Interaction
Subtitle of host publicationNovel User Experiences - 18th International Conference, HCI International 2016, Proceedings, Part III
EditorsMasaaki Kurosu
PublisherSpringer Verlag
Pages15-27
Number of pages13
ISBN (Print)9783319395128
DOIs
Publication statusPublished - 2016
Event18th International Conference on Human-Computer Interaction, HCI International 2016 - Toronto, Canada
Duration: 17 Jul 201622 Jul 2016

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9733
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference18th International Conference on Human-Computer Interaction, HCI International 2016
Country/TerritoryCanada
CityToronto
Period17/07/1622/07/16

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2016.

Keywords

  • Baozou comic
  • Emoticon
  • Internet memes
  • Rage comic
  • Stickers

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