Fuzzy cognitive agents for personalized recommendation

Chunyan Miao; Qiang Yang; Haijing Fang; A. Goh

doi:10.1109/WISE.2002.1181672

Fuzzy cognitive agents for personalized recommendation

Chunyan Miao, Qiang Yang, Haijing Fang, A. Goh

Department of Computer Science and Engineering

Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review

16 Citations (Scopus)

Abstract

There is an increasing need for various Web-service, e-commerce and e-business sites to provide personalized recommendations to on-line customers. This paper proposes a new type of personalized recommendation agents called fuzzy cognitive agents. Fuzzy cognitive agents are designed to give personalized suggestions based on the user's current personal preferences, other user's common preferences, and an expert's domain knowledge. Fuzzy cognitive agents are able to represent knowledge via extended fuzzy cognitive maps, learn users' preferences from most recent cases, and help customers make inferences and decisions through numeric computation instead of symbolic and logic deduction. A case study is included to illustrate how personalized recommendations are made by fuzzy cognitive agents in e-commerce sites. The case study demonstrates that the fuzzy cognitive agent is both flexible and effective in supporting e-commerce applications.

Original language	English
Title of host publication	WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering
Editors	Wee Keong Ng, Tok Wang Ling, Angela Goh, Umeshwar Dayal, Elisa Bertino
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	362-371
Number of pages	10
ISBN (Electronic)	0769517668, 9780769517667
DOIs	https://doi.org/10.1109/WISE.2002.1181672
Publication status	Published - 2002
Event	3rd International Conference on Web Information Systems Engineering, WISE 2002 - Singapore, Singapore Duration: 12 Dec 2002 → 14 Dec 2002

Publication series

Name	WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering

Conference

Conference	3rd International Conference on Web Information Systems Engineering, WISE 2002
Country/Territory	Singapore
City	Singapore
Period	12/12/02 → 14/12/02

Bibliographical note

Publisher Copyright:
© 2002 IEEE.

Access to Document

10.1109/WISE.2002.1181672

Cite this

Miao, C., Yang, Q., Fang, H., & Goh, A. (2002). Fuzzy cognitive agents for personalized recommendation. In W. K. Ng, T. W. Ling, A. Goh, U. Dayal, & E. Bertino (Eds.), WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering (pp. 362-371). Article 1181672 (WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/WISE.2002.1181672

Miao, Chunyan ; Yang, Qiang ; Fang, Haijing et al. / Fuzzy cognitive agents for personalized recommendation. WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering. editor / Wee Keong Ng ; Tok Wang Ling ; Angela Goh ; Umeshwar Dayal ; Elisa Bertino. Institute of Electrical and Electronics Engineers Inc., 2002. pp. 362-371 (WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering).

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title = "Fuzzy cognitive agents for personalized recommendation",

abstract = "There is an increasing need for various Web-service, e-commerce and e-business sites to provide personalized recommendations to on-line customers. This paper proposes a new type of personalized recommendation agents called fuzzy cognitive agents. Fuzzy cognitive agents are designed to give personalized suggestions based on the user's current personal preferences, other user's common preferences, and an expert's domain knowledge. Fuzzy cognitive agents are able to represent knowledge via extended fuzzy cognitive maps, learn users' preferences from most recent cases, and help customers make inferences and decisions through numeric computation instead of symbolic and logic deduction. A case study is included to illustrate how personalized recommendations are made by fuzzy cognitive agents in e-commerce sites. The case study demonstrates that the fuzzy cognitive agent is both flexible and effective in supporting e-commerce applications.",

author = "Chunyan Miao and Qiang Yang and Haijing Fang and A. Goh",

note = "Publisher Copyright: {\textcopyright} 2002 IEEE.; 3rd International Conference on Web Information Systems Engineering, WISE 2002 ; Conference date: 12-12-2002 Through 14-12-2002",

year = "2002",

doi = "10.1109/WISE.2002.1181672",

language = "English",

series = "WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

pages = "362--371",

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booktitle = "WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering",

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Miao, C, Yang, Q, Fang, H & Goh, A 2002, Fuzzy cognitive agents for personalized recommendation. in WK Ng, TW Ling, A Goh, U Dayal & E Bertino (eds), WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering., 1181672, WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering, Institute of Electrical and Electronics Engineers Inc., pp. 362-371, 3rd International Conference on Web Information Systems Engineering, WISE 2002, Singapore, Singapore, 12/12/02. https://doi.org/10.1109/WISE.2002.1181672

Fuzzy cognitive agents for personalized recommendation. / Miao, Chunyan; Yang, Qiang; Fang, Haijing et al.
WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering. ed. / Wee Keong Ng; Tok Wang Ling; Angela Goh; Umeshwar Dayal; Elisa Bertino. Institute of Electrical and Electronics Engineers Inc., 2002. p. 362-371 1181672 (WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering).

Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review

TY - GEN

T1 - Fuzzy cognitive agents for personalized recommendation

AU - Miao, Chunyan

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AU - Fang, Haijing

AU - Goh, A.

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N2 - There is an increasing need for various Web-service, e-commerce and e-business sites to provide personalized recommendations to on-line customers. This paper proposes a new type of personalized recommendation agents called fuzzy cognitive agents. Fuzzy cognitive agents are designed to give personalized suggestions based on the user's current personal preferences, other user's common preferences, and an expert's domain knowledge. Fuzzy cognitive agents are able to represent knowledge via extended fuzzy cognitive maps, learn users' preferences from most recent cases, and help customers make inferences and decisions through numeric computation instead of symbolic and logic deduction. A case study is included to illustrate how personalized recommendations are made by fuzzy cognitive agents in e-commerce sites. The case study demonstrates that the fuzzy cognitive agent is both flexible and effective in supporting e-commerce applications.

AB - There is an increasing need for various Web-service, e-commerce and e-business sites to provide personalized recommendations to on-line customers. This paper proposes a new type of personalized recommendation agents called fuzzy cognitive agents. Fuzzy cognitive agents are designed to give personalized suggestions based on the user's current personal preferences, other user's common preferences, and an expert's domain knowledge. Fuzzy cognitive agents are able to represent knowledge via extended fuzzy cognitive maps, learn users' preferences from most recent cases, and help customers make inferences and decisions through numeric computation instead of symbolic and logic deduction. A case study is included to illustrate how personalized recommendations are made by fuzzy cognitive agents in e-commerce sites. The case study demonstrates that the fuzzy cognitive agent is both flexible and effective in supporting e-commerce applications.

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SP - 362

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BT - WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering

A2 - Ng, Wee Keong

A2 - Ling, Tok Wang

A2 - Goh, Angela

A2 - Dayal, Umeshwar

A2 - Bertino, Elisa

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 3rd International Conference on Web Information Systems Engineering, WISE 2002

Y2 - 12 December 2002 through 14 December 2002

ER -

Miao C, Yang Q, Fang H, Goh A. Fuzzy cognitive agents for personalized recommendation. In Ng WK, Ling TW, Goh A, Dayal U, Bertino E, editors, WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering. Institute of Electrical and Electronics Engineers Inc. 2002. p. 362-371. 1181672. (WISE 2002 - Proceedings of the 3rd International Conference on Web Information Systems Engineering). doi: 10.1109/WISE.2002.1181672

Fuzzy cognitive agents for personalized recommendation

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