How Semantic Framing Influences Consumers’ Responses to Crowdfunding

^*Corresponding author for this work

Research output: Contribution to conference › Conference Paper › peer-review

Original language	English
Publication status	Published - Jul 2019
Event	50th Anniversary Association for Consumer Research Annual Conference - Duration: 1 Jul 2019 → 1 Jul 2019

Conference	50th Anniversary Association for Consumer Research Annual Conference
Period	1/07/19 → 1/07/19

Access to Document

@conference{a68739d5a59e49b6a457f31ba3c5b451,

title = "How Semantic Framing Influences Consumers{\textquoteright} Responses to Crowdfunding",

author = "Su Lei and Jaideep Sengupta",

year = "2019",

month = jul,

language = "English",

note = "50th Anniversary Association for Consumer Research Annual Conference ; Conference date: 01-07-2019 Through 01-07-2019",

}