| Original language | English |
|---|---|
| Publication status | Published - 2012 |
| Event | Association for Consumer Research Conference - Duration: 1 Jan 2012 → 1 Jan 2012 |
Conference
| Conference | Association for Consumer Research Conference |
|---|---|
| Period | 1/01/12 → 1/01/12 |
Rashmi Adaval, Sydney Chinchanachoksai
Research output: Contribution to conference › Conference Paper
| Original language | English |
|---|---|
| Publication status | Published - 2012 |
| Event | Association for Consumer Research Conference - Duration: 1 Jan 2012 → 1 Jan 2012 |
| Conference | Association for Consumer Research Conference |
|---|---|
| Period | 1/01/12 → 1/01/12 |