Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers

^*Corresponding author for this work

Research output: Contribution to conference › Conference Paper

Original language	English
Publication status	Published - Jul 2022
Event	China Marketing International Conference - Duration: 1 Jul 2022 → 1 Jul 2022

Conference	China Marketing International Conference
Period	1/07/22 → 1/07/22

Access to Document

@conference{4b3fe005e43846de9ed181415c1793ad,

title = "Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers",

author = "Huidi Lu and Kristiaan Helsen and \{Van Der Lans\}, \{Radulfus Johannes Adrianus\}",

year = "2022",

month = jul,

language = "English",

note = "China Marketing International Conference ; Conference date: 01-07-2022 Through 01-07-2022",

}