Media Consumption and Consumer Belief: Evidence from the Pharmaceutical Market in China during the Covid-19 Pandemic

Yue WANG, Ying ZHAO, Yi ZHAO, Yang SHI

Research output: Contribution to conference › Conference Paper › peer-review

Original language	English
Publication status	Published - May 2025
Event	Asia-Pacific Marketing Academy Annual Conference (APMA) 2025 - Duration: 1 May 2025 → 1 May 2025

Conference	Asia-Pacific Marketing Academy Annual Conference (APMA) 2025
Period	1/05/25 → 1/05/25

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{9ab7eb5a55484da3bd05d7f0d45769c3,

title = "Media Consumption and Consumer Belief: Evidence from the Pharmaceutical Market in China during the Covid-19 Pandemic",

author = "Yue WANG and Ying ZHAO and Yi ZHAO and Yang SHI",

year = "2025",

month = may,

language = "English",

note = "Asia-Pacific Marketing Academy Annual Conference (APMA) 2025 ; Conference date: 01-05-2025 Through 01-05-2025",

}