Abstract
Metaphor is the underlying mechanism of information communication. Although metaphors are ubiquitous in information visualization designs, different connotations influence users' information processing dissimilarly. However, visual metaphors imply interfering attributes caused by the source concepts, and lead to backfire effects on users' inferences. Understanding the pros and cons of metaphoric transfer effect in information visualization would help optimizing visualization designs, and improve efficiency and accuracy of information processing. This study empirically examines how metaphors influence different activities of information processing, including comprehension, inference and judgment in information visualization. Metaphors illustrating strongly implying semantic meanings in source domain can improve both the user's conceptual fluency in information comprehension, and the rate of correctness in information searching.
| Original language | English |
|---|---|
| Title of host publication | 8th International Symposium on Visual Information Communication and Interaction, VINCI 2015 |
| Editors | Paolo Bottoni, Takayuki Itoh, Shigeo Takahashi |
| Publisher | Association for Computing Machinery |
| Pages | 121-130 |
| Number of pages | 10 |
| ISBN (Electronic) | 9781450334822 |
| DOIs | |
| Publication status | Published - 24 Aug 2015 |
| Externally published | Yes |
| Event | 8th International Symposium on Visual Information Communication and Interaction, VINCI 2015 - Tokyo, Japan Duration: 24 Aug 2015 → 26 Aug 2015 |
Publication series
| Name | ACM International Conference Proceeding Series |
|---|
Conference
| Conference | 8th International Symposium on Visual Information Communication and Interaction, VINCI 2015 |
|---|---|
| Country/Territory | Japan |
| City | Tokyo |
| Period | 24/08/15 → 26/08/15 |
Bibliographical note
Publisher Copyright:© 2015 ACM.
Keywords
- Information visualization
- Metaphoric transfer effect
- Persuasion
- Processing fluency