Mining customer value: From association rules to direct marketing

Ke Wang; Senqiang Zhou; Jack Man Shun Yeung; Qiang Yang

Mining customer value: From association rules to direct marketing

Ke Wang^*
, Senqiang Zhou
, Jack Man Shun Yeung
, Qiang Yang

^*Corresponding author for this work

Department of Computer Science and Engineering

Research output: Contribution to conference › Conference Paper › peer-review

5 Citations (Scopus)

Abstract

Customer value is pushed as the first class information. The approach is to estimate directly the profit generated on a customer without estimating the conditional class probability. This methodology opens up new possibilities for profit estimation. In particular, association rules are used to summarize customer groups and to build a model for profit estimation.

Original language	English
Pages	738-740
Number of pages	3
Publication status	Published - 2003
Event	Nineteenth International Conference on Data Ingineering - Bangalore, India Duration: 5 Mar 2003 → 8 Mar 2003

Conference

Conference	Nineteenth International Conference on Data Ingineering
Country/Territory	India
City	Bangalore
Period	5/03/03 → 8/03/03

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https://hdl.handle.net/1783.1/45325

Cite this

@conference{724cd46358f644ce87039e31e2d0201b,

title = "Mining customer value: From association rules to direct marketing",

abstract = "Customer value is pushed as the first class information. The approach is to estimate directly the profit generated on a customer without estimating the conditional class probability. This methodology opens up new possibilities for profit estimation. In particular, association rules are used to summarize customer groups and to build a model for profit estimation.",

author = "Ke Wang and Senqiang Zhou and \{Shun Yeung\}, \{Jack Man\} and Qiang Yang",

year = "2003",

language = "English",

pages = "738--740",

note = "Nineteenth International Conference on Data Ingineering ; Conference date: 05-03-2003 Through 08-03-2003",

}

TY - CONF

T1 - Mining customer value

T2 - Nineteenth International Conference on Data Ingineering

AU - Wang, Ke

AU - Zhou, Senqiang

AU - Shun Yeung, Jack Man

AU - Yang, Qiang

PY - 2003

Y1 - 2003

N2 - Customer value is pushed as the first class information. The approach is to estimate directly the profit generated on a customer without estimating the conditional class probability. This methodology opens up new possibilities for profit estimation. In particular, association rules are used to summarize customer groups and to build a model for profit estimation.

AB - Customer value is pushed as the first class information. The approach is to estimate directly the profit generated on a customer without estimating the conditional class probability. This methodology opens up new possibilities for profit estimation. In particular, association rules are used to summarize customer groups and to build a model for profit estimation.

UR - https://www.scopus.com/pages/publications/0344496299

M3 - Conference Paper

SP - 738

EP - 740

Y2 - 5 March 2003 through 8 March 2003

ER -

Mining customer value: From association rules to direct marketing

Abstract

Conference

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Cite this