Modelling Consumer Behaviour in the Customization Process

Research output: Chapter in Book/Conference Proceeding/Report › Book Chapter › peer-review

Original language	English
Title of host publication	The Customer Centric Enterprise: Advances in Mass Customization and Personalization
Publisher	Springer
Pages	267-282
ISBN (Print)	3540024921
Publication status	Published - 2003

Access to Document

@inbook{6bf2e3377ea34dbab309b22fd74e541c,

title = "Modelling Consumer Behaviour in the Customization Process",

author = "Kurniawan, \{Sri Hartati\} and So, \{Richard H.Y.\}",

year = "2003",

language = "English",

isbn = "3540024921",

pages = "267--282",

booktitle = "The Customer Centric Enterprise: Advances in Mass Customization and Personalization",

publisher = "Springer",

}