Music, music videos, and wear out

Marvin E. Goldberg; Amitava Chattopadhyay; Gerald J. Gorn; Jerry Rosenblatt

doi:10.1002/mar.4220100102

Music, music videos, and wear out

Marvin E. Goldberg^*
, Amitava Chattopadhyay
, Gerald J. Gorn
, Jerry Rosenblatt

^*Corresponding author for this work

Research output: Contribution to journal › Journal Article › peer-review

13 Citations (Scopus)

Abstract

Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results. © 1993 John Wiley & Sons, Inc.

Original language	English
Pages (from-to)	1-13
Number of pages	13
Journal	Psychology and Marketing
Volume	10
Issue number	1
DOIs	https://doi.org/10.1002/mar.4220100102
Publication status	Published - 1993
Externally published	Yes

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10.1002/mar.4220100102

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title = "Music, music videos, and wear out",

abstract = "Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results. {\textcopyright} 1993 John Wiley \& Sons, Inc.",

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year = "1993",

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AU - Goldberg, Marvin E.

AU - Chattopadhyay, Amitava

AU - Gorn, Gerald J.

AU - Rosenblatt, Jerry

PY - 1993

Y1 - 1993

N2 - Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results. © 1993 John Wiley & Sons, Inc.

AB - Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results. © 1993 John Wiley & Sons, Inc.

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UR - https://www.scopus.com/pages/publications/84986753299

U2 - 10.1002/mar.4220100102

DO - 10.1002/mar.4220100102

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SN - 0742-6046

VL - 10

SP - 1

EP - 13

JO - Psychology and Marketing

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IS - 1

ER -

Music, music videos, and wear out

Abstract

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