ONLINE INFORMATION PRIVACY: MEASURING THE COST-BENEFIT TRADE-OFF

Il Horn Hann; Kai Lung Hui; Tom S. Lee; I. P.L. Png

ONLINE INFORMATION PRIVACY: MEASURING THE COST-BENEFIT TRADE-OFF

Il Horn Hann, Kai Lung Hui, Tom S. Lee, I. P.L. Png

Research output: Contribution to conference › Conference Paper › peer-review

Abstract

Concern over information privacy is widespread and rising. However, prior research is silent about the value of information privacy and the benefit of privacy protection. We conducted a conjoint analysis to explore individuals’ trade-offs between the benefits and costs of providing personal information to Websites. We find that economic incentives (monetary reward and future convenience) do affect individuals’ preferences over Websites with differing privacy policies. For instance, the disallowance of secondary use of personal information is worth between $39.83 and $49.78. Surprisingly, we find that cost-benefit trade-offs did not vary with personal characteristics including gender, contextual knowledge, individualism, and trust propensity.

Original language	English
Pages	1-10
Number of pages	10
Publication status	Published - 2002
Externally published	Yes
Event	International Conference on Information Systems, ICIS 2002 - Barcelona, Spain Duration: 15 Dec 2002 → 18 Dec 2002

Conference

Conference	International Conference on Information Systems, ICIS 2002
Country/Territory	Spain
City	Barcelona
Period	15/12/02 → 18/12/02

Bibliographical note

Publisher Copyright:
© 2002, Association for Information Systems. All rights reserved.

Cite this

@conference{cfcbd4f22a5e4b7796bbabde5256502f,

title = "ONLINE INFORMATION PRIVACY: MEASURING THE COST-BENEFIT TRADE-OFF",

abstract = "Concern over information privacy is widespread and rising. However, prior research is silent about the value of information privacy and the benefit of privacy protection. We conducted a conjoint analysis to explore individuals{\textquoteright} trade-offs between the benefits and costs of providing personal information to Websites. We find that economic incentives (monetary reward and future convenience) do affect individuals{\textquoteright} preferences over Websites with differing privacy policies. For instance, the disallowance of secondary use of personal information is worth between \$39.83 and \$49.78. Surprisingly, we find that cost-benefit trade-offs did not vary with personal characteristics including gender, contextual knowledge, individualism, and trust propensity.",

author = "Hann, \{Il Horn\} and Hui, \{Kai Lung\} and Lee, \{Tom S.\} and Png, \{I. P.L.\}",

note = "Publisher Copyright: {\textcopyright} 2002, Association for Information Systems. All rights reserved.; International Conference on Information Systems, ICIS 2002 ; Conference date: 15-12-2002 Through 18-12-2002",

year = "2002",

language = "English",

pages = "1--10",

}

TY - CONF

T1 - ONLINE INFORMATION PRIVACY

T2 - International Conference on Information Systems, ICIS 2002

AU - Hann, Il Horn

AU - Hui, Kai Lung

AU - Lee, Tom S.

AU - Png, I. P.L.

PY - 2002

Y1 - 2002

N2 - Concern over information privacy is widespread and rising. However, prior research is silent about the value of information privacy and the benefit of privacy protection. We conducted a conjoint analysis to explore individuals’ trade-offs between the benefits and costs of providing personal information to Websites. We find that economic incentives (monetary reward and future convenience) do affect individuals’ preferences over Websites with differing privacy policies. For instance, the disallowance of secondary use of personal information is worth between $39.83 and $49.78. Surprisingly, we find that cost-benefit trade-offs did not vary with personal characteristics including gender, contextual knowledge, individualism, and trust propensity.

AB - Concern over information privacy is widespread and rising. However, prior research is silent about the value of information privacy and the benefit of privacy protection. We conducted a conjoint analysis to explore individuals’ trade-offs between the benefits and costs of providing personal information to Websites. We find that economic incentives (monetary reward and future convenience) do affect individuals’ preferences over Websites with differing privacy policies. For instance, the disallowance of secondary use of personal information is worth between $39.83 and $49.78. Surprisingly, we find that cost-benefit trade-offs did not vary with personal characteristics including gender, contextual knowledge, individualism, and trust propensity.

UR - https://www.scopus.com/pages/publications/79960359586

M3 - Conference Paper

AN - SCOPUS:79960359586

SP - 1

EP - 10

Y2 - 15 December 2002 through 18 December 2002

ER -

ONLINE INFORMATION PRIVACY: MEASURING THE COST-BENEFIT TRADE-OFF

Abstract

Conference

Bibliographical note

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