Proper use of color in visualization

Huan Yang, Yina Li, Kang Zhang*

*Corresponding author for this work

Research output: Contribution to journalJournal Articlepeer-review

9 Citations (Scopus)

Abstract

Color is one of the most important attributes in visualization design. Appropriate use of colors would enhance the effectiveness of visualization, and thus convey the intended information quickly and accurately. The perceived colors are determined by both visual stimuli and human's ability of visual perception. This paper discusses the importance of aesthetics in the visualization design and its relation to the choice of colors, and the properties of saliency, distinction, and visibility. It also relates the number of distinct colors to human's short-term memory, considers color blindness in visualization design, and finally, offers the basic design principles when using color.

Original languageEnglish
Pages (from-to)1587-1596
Number of pages10
JournalJisuanji Fuzhu Sheji Yu Tuxingxue Xuebao/Journal of Computer-Aided Design and Computer Graphics
Volume27
Issue number9
Publication statusPublished - 1 Sept 2015
Externally publishedYes

Bibliographical note

Publisher Copyright:
©, 2015, Institute of Computing Technology. All right reserved.

Keywords

  • Color design
  • Color model
  • Defective vision
  • Visual psychology
  • Visualization

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