Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization

Rashmi Adaval, geetanjali Saluja^*

^*Corresponding author for this work

Research output: Contribution to conference › Conference Paper › peer-review

Original language	English
Publication status	Published - May 2017
Externally published	Yes
Event	European Marketing Academy Conference (EMAC 2017) - Duration: 1 May 2017 → 1 May 2017

Conference	European Marketing Academy Conference (EMAC 2017)
Period	1/05/17 → 1/05/17

Access to Document

@conference{7ef50cae67654a85a51371739f2f741a,

title = "Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization",

author = "Rashmi Adaval and geetanjali Saluja",

year = "2017",

month = may,

language = "English",

note = "European Marketing Academy Conference (EMAC 2017) ; Conference date: 01-05-2017 Through 01-05-2017",

}