Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization

Rashmi Adaval, geetanjali Saluja*

*Corresponding author for this work

Research output: Contribution to conferenceConference Paperpeer-review

Original languageEnglish
Publication statusPublished - May 2017
Externally publishedYes
EventEuropean Marketing Academy Conference (EMAC 2017) -
Duration: 1 May 20171 May 2017

Conference

ConferenceEuropean Marketing Academy Conference (EMAC 2017)
Period1/05/171/05/17

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