Shape matters: How logo shapes influence consumer reactions

Yuwei Jiang^*, Gerald J. Gorn, Maria Galli, Amitava Chattopadhyay

^*Corresponding author for this work

Research output: Chapter in Book/Conference Proceeding/Report › Book Chapter › peer-review

Original language	English
Title of host publication	The Psychology of the Asian Consumer
Publisher	Taylor and Francis Inc.
Pages	135-138
Number of pages	4
ISBN (Electronic)	9781317514893
ISBN (Print)	9780765644558
DOIs	https://doi.org/10.4324/9781315719078
Publication status	Published - 3 Jul 2015
Externally published	Yes

Access to Document

@inbook{25877137eacb4246878c98b692c72ba8,

title = "Shape matters: How logo shapes influence consumer reactions",

author = "Yuwei Jiang and Gorn, \{Gerald J.\} and Maria Galli and Amitava Chattopadhyay",

year = "2015",

month = jul,

day = "3",

doi = "10.4324/9781315719078",

language = "English",

isbn = "9780765644558",

pages = "135--138",

booktitle = "The Psychology of the Asian Consumer",

publisher = "Taylor and Francis Inc.",

}

TY - CHAP

T1 - Shape matters

T2 - How logo shapes influence consumer reactions

AU - Jiang, Yuwei

AU - Gorn, Gerald J.

AU - Galli, Maria

AU - Chattopadhyay, Amitava

PY - 2015/7/3

Y1 - 2015/7/3

UR - https://www.scopus.com/pages/publications/84941752939

U2 - 10.4324/9781315719078

DO - 10.4324/9781315719078

M3 - Book Chapter

AN - SCOPUS:84941752939

SN - 9780765644558

SP - 135

EP - 138

BT - The Psychology of the Asian Consumer

PB - Taylor and Francis Inc.

ER -