Showrooming vs. Webrooming: The Effect of Multichannel Information Search on Purchase Behavior

Gina Woodall, Sunil Mithas, Dongwon Lee

Research output: Contribution to conference › Conference Paper › peer-review

Original language	English
Publication status	Published - Jun 2016
Event	The 25th Annual Frontiers in Service Conference - Duration: 1 Jun 2016 → 1 Jun 2016

Conference	The 25th Annual Frontiers in Service Conference
Period	1/06/16 → 1/06/16

Access to Document

@conference{914d7a0e3d9d444c8aae15ddbc355145,

title = "Showrooming vs. Webrooming: The Effect of Multichannel Information Search on Purchase Behavior",

author = "Gina Woodall and Sunil Mithas and Dongwon Lee",

year = "2016",

month = jun,

language = "English",

note = "The 25th Annual Frontiers in Service Conference ; Conference date: 01-06-2016 Through 01-06-2016",

}