Social Crowding and Consumer Reactance toward Service Providers

Yuwei JIANG; Linying Sophie FAN

Social Crowding and Consumer Reactance toward Service Providers

Yuwei JIANG, Linying Sophie FAN

Research output: Contribution to conference › Conference Paper › peer-review

Abstract

Two experiments revealed that a crowded environment increase consumers’ reactance toward service providers who are perceived as warm and caring compared with consumers in uncrowded environments. Moreover this effect of crowding on reactance toward warm service providers is mediated by a heightened desire for social distance from others.

Original language	English
Pages	730-730
Publication status	Published - 2016
Externally published	Yes
Event	Advances in Consumer Research - Duration: 1 Jan 2016 → 1 Jan 2016

Conference

Conference	Advances in Consumer Research
Period	1/01/16 → 1/01/16

Access to Document

https://hdl.handle.net/1783.1/97924

Cite this

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title = "Social Crowding and Consumer Reactance toward Service Providers",

abstract = "Two experiments revealed that a crowded environment increase consumers{\textquoteright} reactance toward service providers who are perceived as warm and caring compared with consumers in uncrowded environments. Moreover this effect of crowding on reactance toward warm service providers is mediated by a heightened desire for social distance from others.",

author = "Yuwei JIANG and FAN, \{Linying Sophie\}",

year = "2016",

language = "English",

pages = "730--730",

note = "Advances in Consumer Research ; Conference date: 01-01-2016 Through 01-01-2016",

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AU - JIANG, Yuwei

AU - FAN, Linying Sophie

PY - 2016

Y1 - 2016

N2 - Two experiments revealed that a crowded environment increase consumers’ reactance toward service providers who are perceived as warm and caring compared with consumers in uncrowded environments. Moreover this effect of crowding on reactance toward warm service providers is mediated by a heightened desire for social distance from others.

AB - Two experiments revealed that a crowded environment increase consumers’ reactance toward service providers who are perceived as warm and caring compared with consumers in uncrowded environments. Moreover this effect of crowding on reactance toward warm service providers is mediated by a heightened desire for social distance from others.

M3 - Conference Paper

SP - 730

EP - 730

T2 - Advances in Consumer Research

Y2 - 1 January 2016 through 1 January 2016

ER -

Social Crowding and Consumer Reactance toward Service Providers

Abstract

Conference

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Cite this