StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms

Ryan Yen; Li Feng; Brinda Mehra; Ching Christie Pang; Siying Hu; Zhicong Lu

doi:10.1145/3544548.3580912

StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms

Ryan Yen, Li Feng, Brinda Mehra, Ching Christie Pang, Siying Hu, Zhicong Lu^*

^*Corresponding author for this work

Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review

17 Citations (Scopus)

Abstract

Live streaming platforms and existing viewer participation tools enable users to interact and engage with an online community, but the anonymity and scale of chat usually result in the spread of negative comments. However, only a few existing moderation tools investigate the influence of proactive moderation on viewers' engagement and prosocial behavior. To address this, we developed StoryChat, a narrative-based viewer participation tool that utilizes a dynamic graphical plot to reflect chatroom negativity. We crafted the narrative through a viewer-centered (N=65) iterative design process and evaluated the tool with 48 experienced viewers in a deployment study. We discovered that StoryChat encouraged viewers to contribute prosocial comments, increased viewer engagement, and fostered viewers' sense of community. Viewers reported a closer connection between streamers and other viewers because of the narrative design, suggesting that narrative-based viewer engagement tools have the potential to encourage community engagement and prosocial behaviors.

Original language	English
Title of host publication	CHI 2023 - Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems
Publisher	Association for Computing Machinery
ISBN (Electronic)	9781450394215
DOIs	https://doi.org/10.1145/3544548.3580912
Publication status	Published - 19 Apr 2023
Externally published	Yes
Event	2023 CHI Conference on Human Factors in Computing Systems, CHI 2023 - Hamburg, Germany Duration: 23 Apr 2023 → 28 Apr 2023

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

Conference

Conference	2023 CHI Conference on Human Factors in Computing Systems, CHI 2023
Country/Territory	Germany
City	Hamburg
Period	23/04/23 → 28/04/23

Bibliographical note

Publisher Copyright:
© 2023 ACM.

Keywords

community
intervention
live streaming
moderation
narrative
user engagement

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1145/3544548.3580912

Cite this

Yen, R., Feng, L., Mehra, B., Pang, C. C., Hu, S., & Lu, Z. (2023). StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms. In CHI 2023 - Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems Article 795 (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery. https://doi.org/10.1145/3544548.3580912

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title = "StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms",

abstract = "Live streaming platforms and existing viewer participation tools enable users to interact and engage with an online community, but the anonymity and scale of chat usually result in the spread of negative comments. However, only a few existing moderation tools investigate the influence of proactive moderation on viewers' engagement and prosocial behavior. To address this, we developed StoryChat, a narrative-based viewer participation tool that utilizes a dynamic graphical plot to reflect chatroom negativity. We crafted the narrative through a viewer-centered (N=65) iterative design process and evaluated the tool with 48 experienced viewers in a deployment study. We discovered that StoryChat encouraged viewers to contribute prosocial comments, increased viewer engagement, and fostered viewers' sense of community. Viewers reported a closer connection between streamers and other viewers because of the narrative design, suggesting that narrative-based viewer engagement tools have the potential to encourage community engagement and prosocial behaviors.",

keywords = "community, intervention, live streaming, moderation, narrative, user engagement",

author = "Ryan Yen and Li Feng and Brinda Mehra and Pang, \{Ching Christie\} and Siying Hu and Zhicong Lu",

note = "Publisher Copyright: {\textcopyright} 2023 ACM.; 2023 CHI Conference on Human Factors in Computing Systems, CHI 2023 ; Conference date: 23-04-2023 Through 28-04-2023",

year = "2023",

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day = "19",

doi = "10.1145/3544548.3580912",

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Yen, R, Feng, L, Mehra, B, Pang, CC, Hu, S & Lu, Z 2023, StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms. in CHI 2023 - Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems., 795, Conference on Human Factors in Computing Systems - Proceedings, Association for Computing Machinery, 2023 CHI Conference on Human Factors in Computing Systems, CHI 2023, Hamburg, Germany, 23/04/23. https://doi.org/10.1145/3544548.3580912

StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms. / Yen, Ryan; Feng, Li; Mehra, Brinda et al.
CHI 2023 - Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, 2023. 795 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review

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AU - Hu, Siying

AU - Lu, Zhicong

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AB - Live streaming platforms and existing viewer participation tools enable users to interact and engage with an online community, but the anonymity and scale of chat usually result in the spread of negative comments. However, only a few existing moderation tools investigate the influence of proactive moderation on viewers' engagement and prosocial behavior. To address this, we developed StoryChat, a narrative-based viewer participation tool that utilizes a dynamic graphical plot to reflect chatroom negativity. We crafted the narrative through a viewer-centered (N=65) iterative design process and evaluated the tool with 48 experienced viewers in a deployment study. We discovered that StoryChat encouraged viewers to contribute prosocial comments, increased viewer engagement, and fostered viewers' sense of community. Viewers reported a closer connection between streamers and other viewers because of the narrative design, suggesting that narrative-based viewer engagement tools have the potential to encourage community engagement and prosocial behaviors.

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Yen R, Feng L, Mehra B, Pang CC, Hu S, Lu Z. StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms. In CHI 2023 - Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery. 2023. 795. (Conference on Human Factors in Computing Systems - Proceedings). doi: 10.1145/3544548.3580912

StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms

Abstract

Publication series

Conference

Bibliographical note

Keywords

UN SDGs

Access to Document

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