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The Dual Effects of Optimism on Post-Purchase Goal Pursuit

  • Elaine Chan
  • , Jaideep Sengupta
  • , Anirban Mukhopadhyay

Research output: Contribution to conference › Conference Paper

Original languageEnglish
Publication statusPublished - 2011
EventAnnual Conference of the Association for Consumer Research -
Duration: 1 Jan 2011 → 1 Jan 2011

Conference

ConferenceAnnual Conference of the Association for Consumer Research
Period1/01/11 → 1/01/11

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