The Effect of Random Slot Allocation on Advertisers' Welfare in Television Advertising

^*Corresponding author for this work

Research output: Contribution to conference › Conference Paper › peer-review

Original language	English
Publication status	Published - Jun 2017
Event	39th Annual ISMS Marketing Science Conference - Duration: 1 Jun 2017 → 1 Jun 2017

Conference	39th Annual ISMS Marketing Science Conference
Period	1/06/17 → 1/06/17

Access to Document

@conference{6e08594ba9d8492ca1756a90f94fd5a2,

title = "The Effect of Random Slot Allocation on Advertisers' Welfare in Television Advertising",

author = "Yang Shi and Kim, \{Jun Beom\} and Ying Zhao",

year = "2017",

month = jun,

language = "English",

note = "39th Annual ISMS Marketing Science Conference ; Conference date: 01-06-2017 Through 01-06-2017",

}