The Effects of Anthropomorphization on Brand Personality Perceptions: a Motivational Account

Research output: Contribution to conference › Conference Paper

Original language	English
Pages	27-28
Publication status	Published - 2013
Event	NA - Advances in Consumer Research - Duration: 1 Jan 2013 → 1 Jan 2013

Conference	NA - Advances in Consumer Research
Period	1/01/13 → 1/01/13

Access to Document

@conference{4a31d89ccd7a4b928eb1b7cc5fa01341,

title = "The Effects of Anthropomorphization on Brand Personality Perceptions: a Motivational Account",

author = "Fangyua Chen and Rashmi Adaval and Jaideep Sengupta",

year = "2013",

language = "English",

pages = "27--28",

note = "NA - Advances in Consumer Research ; Conference date: 01-01-2013 Through 01-01-2013",

}