Abstract
Clothing is a vital tool in shaping the image and character of a person. In many cultures, people enhance their body image by wearing particular garments. In recent decades, researchers have explored indices that affect body image, such as BMI, WHR, VHI, etc. Novel pattern-making systems and size recommendation systems have been developed to cater for the wide range of human body shapes. This research aims to investigate the impact of garment size and silhouette type on perceptions of body image. We divide the human body into five typical body shapes and explore the visual effects of five silhouette types and sizes on body image. The results reveal that each silhouette does have specific effects on different body shapes. Results also showed that size fit does not equate to style fit. The study results can be used to create custom designs of the right size and style for image enhancement, This research has we believe great potential for informing and enhancing the online shopping experience.
| Original language | English |
|---|---|
| Title of host publication | International Conference on Design and Semantics of Form and Movement |
| Editors | Miguel Bruns, Lin-Lin Chen, Jun Hu, Sara Colombo, Yihyun Lim, Steven Kyffin, Ozcan Vieira, E. Jeroen Raijmakers, Lucia Rampino, Edgar Rodriguez Ramirez, Dagmar Johanna Steffen, Calvin Wong |
| Publisher | The Hong Kong Polytechnic University |
| Pages | 234-239 |
| Number of pages | 6 |
| ISBN (Print) | 9789623678704 |
| Publication status | Published - 2023 |
| Externally published | Yes |
| Event | 12th International Conference on Design and Semantics of Form and Movement, DeSForM 2023 - Hong Kong, Hong Kong Duration: 5 Jul 2023 → 7 Jul 2023 |
Publication series
| Name | International Conference on Design and Semantics of Form and Movement |
|---|---|
| ISSN (Electronic) | 2706-6150 |
Conference
| Conference | 12th International Conference on Design and Semantics of Form and Movement, DeSForM 2023 |
|---|---|
| Country/Territory | Hong Kong |
| City | Hong Kong |
| Period | 5/07/23 → 7/07/23 |
Bibliographical note
Publisher Copyright:© 2023, The Hong Kong Polytechnic University. All rights reserved.
Keywords
- Body image
- Fashion
- Garment size
- Silhouette
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