The Effects of Body Shape, Garment Size and Silhouette on the Visual Effect of Body Image

Xing Su, Jiayin Li, P. Y. Mok, Jintu Fan*

*Corresponding author for this work

Research output: Chapter in Book/Conference Proceeding/ReportConference Paper published in a bookpeer-review

Abstract

Clothing is a vital tool in shaping the image and character of a person. In many cultures, people enhance their body image by wearing particular garments. In recent decades, researchers have explored indices that affect body image, such as BMI, WHR, VHI, etc. Novel pattern-making systems and size recommendation systems have been developed to cater for the wide range of human body shapes. This research aims to investigate the impact of garment size and silhouette type on perceptions of body image. We divide the human body into five typical body shapes and explore the visual effects of five silhouette types and sizes on body image. The results reveal that each silhouette does have specific effects on different body shapes. Results also showed that size fit does not equate to style fit. The study results can be used to create custom designs of the right size and style for image enhancement, This research has we believe great potential for informing and enhancing the online shopping experience.

Original languageEnglish
Title of host publicationInternational Conference on Design and Semantics of Form and Movement
EditorsMiguel Bruns, Lin-Lin Chen, Jun Hu, Sara Colombo, Yihyun Lim, Steven Kyffin, Ozcan Vieira, E. Jeroen Raijmakers, Lucia Rampino, Edgar Rodriguez Ramirez, Dagmar Johanna Steffen, Calvin Wong
PublisherThe Hong Kong Polytechnic University
Pages234-239
Number of pages6
ISBN (Print)9789623678704
Publication statusPublished - 2023
Externally publishedYes
Event12th International Conference on Design and Semantics of Form and Movement, DeSForM 2023 - Hong Kong, Hong Kong
Duration: 5 Jul 20237 Jul 2023

Publication series

NameInternational Conference on Design and Semantics of Form and Movement
ISSN (Electronic)2706-6150

Conference

Conference12th International Conference on Design and Semantics of Form and Movement, DeSForM 2023
Country/TerritoryHong Kong
CityHong Kong
Period5/07/237/07/23

Bibliographical note

Publisher Copyright:
© 2023, The Hong Kong Polytechnic University. All rights reserved.

Keywords

  • Body image
  • Fashion
  • Garment size
  • Silhouette

Fingerprint

Dive into the research topics of 'The Effects of Body Shape, Garment Size and Silhouette on the Visual Effect of Body Image'. Together they form a unique fingerprint.

Cite this