The Influence of Direct and Indirect Experience on Somatosensory Technology Adoption

Pervaiz K. Ahmed; Soon-Nyean Cheong; Wen-Jiun Yap; Emily Au; Pei Lee Teh; Ravindra S. Goonetilleke

The Influence of Direct and Indirect Experience on Somatosensory Technology Adoption

Pervaiz K. Ahmed
, Soon-Nyean Cheong
, Wen-Jiun Yap
, Emily Au
, Pei Lee Teh
, Ravindra S. Goonetilleke

Research output: Contribution to conference › Conference Paper

Abstract

This study investigates the influence of direct and indirect experience on somatosensory technology adoption in two research settings (video demonstration versus product trial). Our findings provide an important implication for somatosensory technology marketers that product trial (direct experience) engenders more reliable inferences than does exposure to video demonstration (indirect experience).

Original language	English
Publication status	Published - Jan 2014
Event	INFORMS Annual Meeting 2014 - Duration: 1 Jan 2014 → 1 Jan 2014

Conference

Conference	INFORMS Annual Meeting 2014
Period	1/01/14 → 1/01/14

Access to Document

https://hdl.handle.net/1783.1/73341

Cite this

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title = "The Influence of Direct and Indirect Experience on Somatosensory Technology Adoption",

abstract = "This study investigates the influence of direct and indirect experience on somatosensory technology adoption in two research settings (video demonstration versus product trial). Our findings provide an important implication for somatosensory technology marketers that product trial (direct experience) engenders more reliable inferences than does exposure to video demonstration (indirect experience).",

author = "Ahmed, \{Pervaiz K.\} and Soon-Nyean Cheong and Wen-Jiun Yap and Emily Au and Teh, \{Pei Lee\} and Goonetilleke, \{Ravindra S.\}",

year = "2014",

month = jan,

language = "English",

note = "INFORMS Annual Meeting 2014 ; Conference date: 01-01-2014 Through 01-01-2014",

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AU - Ahmed, Pervaiz K.

AU - Cheong, Soon-Nyean

AU - Yap, Wen-Jiun

AU - Au, Emily

AU - Teh, Pei Lee

AU - Goonetilleke, Ravindra S.

PY - 2014/1

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N2 - This study investigates the influence of direct and indirect experience on somatosensory technology adoption in two research settings (video demonstration versus product trial). Our findings provide an important implication for somatosensory technology marketers that product trial (direct experience) engenders more reliable inferences than does exposure to video demonstration (indirect experience).

AB - This study investigates the influence of direct and indirect experience on somatosensory technology adoption in two research settings (video demonstration versus product trial). Our findings provide an important implication for somatosensory technology marketers that product trial (direct experience) engenders more reliable inferences than does exposure to video demonstration (indirect experience).

M3 - Conference Paper

T2 - INFORMS Annual Meeting 2014

Y2 - 1 January 2014 through 1 January 2014

ER -