The Kongish phenomenon: User perception and language identity

Kongish Daily, a Facebook page promoting Kongish-a creative, critical, and colloquial form of Hong Kong English with Cantonese inflections-has attracted a following in social media over the past decade. It has also sparked interest among sociolinguists interested in (post-)multilingual developments in East Asia. This study is built on Hansen Edwards's (2016) premise that Hong Kong English would gain wider acceptance in Hong Kong as the cultural identity of local language users shifted amidst sociocultural transformations. We first provide an overview of the Kongish phenomenon, followed by a qualitative study involving 30 active Kongish users from diverse age groups, genders and occupations. Through semi-structured interviews, we explore users' perceptions of language and identity. Our findings support Hansen Edwards's prediction regarding the strengthening of Hong Kongers' cultural identification, while revealing an evolving, counter-stereotypical Hong Kong culture as well as an opinion divide on the future trajectory of Kongish.