| Original language | English |
|---|---|
| Pages (from-to) | 228-232 |
| Journal | Advances in Consumer Research |
| Volume | . 41 |
| Publication status | Published - 2013 |
| Externally published | Yes |
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The Nearly Winning Effect
- Christine Kim
- , Monica Wadhwa
Research output: Contribution to journal › Journal Article › peer-review