The Self Under COVID-19: Social Role Disruptions Undermine Self-Authenticity

Jingshi Liu; Amy Nicole Dalton; Jeremy Lee

The Self Under COVID-19: Social Role Disruptions Undermine Self-Authenticity

Jingshi Liu^*, Amy Nicole Dalton, Jeremy Lee

^*Corresponding author for this work

Department of Marketing

Research output: Contribution to conference › Conference Paper › peer-review

Abstract

COVID-19 significantly impacts consumers’ social roles and routines. We find that changes in important roles undermine consumers’ self-authenticity, but this is mitigated when focusing on the present (vs. past/future). This has implications for healthcare messaging, which should encourage present-focused thinking to cope with role changes.

Original language	English
Publication status	Published - 2021
Event	Association for Consumer Research Annual Conference - Duration: 1 Jan 2021 → 1 Jan 2021

Conference

Conference	Association for Consumer Research Annual Conference
Period	1/01/21 → 1/01/21

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Access to Document

https://hdl.handle.net/1783.1/116888

Cite this

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title = "The Self Under COVID-19: Social Role Disruptions Undermine Self-Authenticity",

abstract = "COVID-19 significantly impacts consumers{\textquoteright} social roles and routines. We find that changes in important roles undermine consumers{\textquoteright} self-authenticity, but this is mitigated when focusing on the present (vs. past/future). This has implications for healthcare messaging, which should encourage present-focused thinking to cope with role changes.",

author = "Jingshi Liu and Dalton, \{Amy Nicole\} and Jeremy Lee",

year = "2021",

language = "English",

note = "Association for Consumer Research Annual Conference ; Conference date: 01-01-2021 Through 01-01-2021",

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TY - CONF

T1 - The Self Under COVID-19: Social Role Disruptions Undermine Self-Authenticity

AU - Liu, Jingshi

AU - Dalton, Amy Nicole

AU - Lee, Jeremy

PY - 2021

Y1 - 2021

N2 - COVID-19 significantly impacts consumers’ social roles and routines. We find that changes in important roles undermine consumers’ self-authenticity, but this is mitigated when focusing on the present (vs. past/future). This has implications for healthcare messaging, which should encourage present-focused thinking to cope with role changes.

AB - COVID-19 significantly impacts consumers’ social roles and routines. We find that changes in important roles undermine consumers’ self-authenticity, but this is mitigated when focusing on the present (vs. past/future). This has implications for healthcare messaging, which should encourage present-focused thinking to cope with role changes.

M3 - Conference Paper

T2 - Association for Consumer Research Annual Conference

Y2 - 1 January 2021 through 1 January 2021

ER -