Theoretical paradigms, issues, and debates

Masaaki Kotabe, Kristiaan Helsen

Research output: Chapter in Book/Conference Proceeding/ReportBook Chapterpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationThe SAGE Handbook of International Marketing
PublisherSAGE Publications Inc.
Pages3-12
Number of pages10
ISBN (Electronic)9780857021007
ISBN (Print)9781412934282
DOIs
Publication statusPublished - 1 Jan 2009

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