| Original language | English |
|---|---|
| Title of host publication | The SAGE Handbook of International Marketing |
| Publisher | SAGE Publications Inc. |
| Pages | 3-12 |
| Number of pages | 10 |
| ISBN (Electronic) | 9780857021007 |
| ISBN (Print) | 9781412934282 |
| DOIs | |
| Publication status | Published - 1 Jan 2009 |
Theoretical paradigms, issues, and debates
Masaaki Kotabe, Kristiaan Helsen
Research output: Chapter in Book/Conference Proceeding/Report › Book Chapter › peer-review
2
Citations
(Scopus)