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Understanding Optimism: Buying What You Can't Use Today but Hope to Use Tomorrow

Research output: Contribution to conference › Conference Paper

Original languageEnglish
Publication statusPublished - 2009
EventAnnual Conference of the Association for Consumer Research -
Duration: 1 Jan 2009 → 1 Jan 2009

Conference

ConferenceAnnual Conference of the Association for Consumer Research
Period1/01/09 → 1/01/09

Access to Document

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