Unintended Purchase Opportunities: Goal Conflict, Mixed Emotions, and Intertemporal Effects on Persuasion

Gita Johar, Anirban Mukhopadhyay

Research output: Contribution to journal › Journal Article › peer-review

Original language	English
Journal	Advances in Consumer Research
Volume	32
Publication status	Published - 2004
Externally published	Yes

Access to Document

@article{7c1e22d2481e4e1a9037dbe74606b4d5,

title = "Unintended Purchase Opportunities: Goal Conflict, Mixed Emotions, and Intertemporal Effects on Persuasion",

author = "Gita Johar and Anirban Mukhopadhyay",

year = "2004",

language = "English",

volume = "32",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}