Viral Marketing via Online Social Networks: Competing for Your Friends' Attention

^*Corresponding author for this work

Research output: Contribution to conference › Conference Paper

Original language	English
Publication status	Published - Jul 2013
Event	The 35th ISMS Marketing Science Conference - Duration: 1 Jul 2013 → 1 Jul 2013

Conference	The 35th ISMS Marketing Science Conference
Period	1/07/13 → 1/07/13

Access to Document

@conference{5b42c6458deb49a0a7d52ba98f3b27c3,

title = "Viral Marketing via Online Social Networks: Competing for Your Friends' Attention",

author = "Sarah Gelper and \{Van bruggen\}, Gerrit and \{Van der lans\}, Ralf",

year = "2013",

month = jul,

language = "English",

note = "The 35th ISMS Marketing Science Conference ; Conference date: 01-07-2013 Through 01-07-2013",

}