Abstract
Why and when do consumers waste? We propose that consumers feel guilty when wasting. As a consequence, consumers waste when consuming makes one feel as guilty as when wasting, leading to waste aversion for virtues but not for vices.
| Original language | English |
|---|---|
| Pages | 164-168 |
| Publication status | Published - 2016 |
| Externally published | Yes |
| Event | NA - Advances in Consumer Research - Duration: 1 Jan 2016 → 1 Jan 2016 |
Conference
| Conference | NA - Advances in Consumer Research |
|---|---|
| Period | 1/01/16 → 1/01/16 |
ISBNs
['9780915552245']Fingerprint
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