Weaving multiple methodologies from different philosophical approaches into a single consumption story

Rashmi Adaval^*, Bryan M. Buechner, Nathanael S. Martin

^*Corresponding author for this work

Research output: Chapter in Book/Conference Proceeding/Report › Book Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Handbook of Research Methods in Consumer Psychology
Publisher	Taylor and Francis Inc.
Pages	458-482
Number of pages	25
ISBN (Electronic)	9781351137706
ISBN (Print)	9780815352983
DOIs	https://doi.org/10.4324/9781351137713
Publication status	Published - 15 Apr 2019
Externally published	Yes

Access to Document

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title = "Weaving multiple methodologies from different philosophical approaches into a single consumption story",

author = "Rashmi Adaval and Buechner, \{Bryan M.\} and Martin, \{Nathanael S.\}",

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AU - Adaval, Rashmi

AU - Buechner, Bryan M.

AU - Martin, Nathanael S.

PY - 2019/4/15

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