Web personalization: Is it effective?

Kar Yan Tam; Shuk Ying Ho

doi:10.1109/MITP.2003.1235611

Web personalization: Is it effective?

Kar Yan Tam^*, Shuk Ying Ho

^*Corresponding author for this work

Research output: Contribution to journal › Journal Article › peer-review

34 Citations (Scopus)

Abstract

The Web became a major communication channel between an organization and its stakeholders. Recently, more firms have migrated their advertising, ordering, customer support, and information dissemination to the Web. By knowing the customers' needs better, firms can offer products and services at the right price, in the right context, and at the right time. As such, web personalization enables this sort of interaction.

Original language	English
Pages (from-to)	53-57
Number of pages	5
Journal	IT Professional
Volume	5
Issue number	5
DOIs	https://doi.org/10.1109/MITP.2003.1235611
Publication status	Published - Sept 2003

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10.1109/MITP.2003.1235611

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title = "Web personalization: Is it effective?",

abstract = "The Web became a major communication channel between an organization and its stakeholders. Recently, more firms have migrated their advertising, ordering, customer support, and information dissemination to the Web. By knowing the customers' needs better, firms can offer products and services at the right price, in the right context, and at the right time. As such, web personalization enables this sort of interaction.",

author = "Tam, \{Kar Yan\} and Ho, \{Shuk Ying\}",

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AU - Ho, Shuk Ying

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AB - The Web became a major communication channel between an organization and its stakeholders. Recently, more firms have migrated their advertising, ordering, customer support, and information dissemination to the Web. By knowing the customers' needs better, firms can offer products and services at the right price, in the right context, and at the right time. As such, web personalization enables this sort of interaction.

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UR - https://www.scopus.com/pages/publications/0142039779

U2 - 10.1109/MITP.2003.1235611

DO - 10.1109/MITP.2003.1235611

M3 - Journal Article

SN - 1520-9202

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SP - 53

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JO - IT Professional

JF - IT Professional

IS - 5

ER -

Web personalization: Is it effective?

Abstract

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