When Desire Conflicts with Willpower: The Role of Justification in a Theory of Unintended Purchase

V. Johar Gita, Anirban Mukhopadhyay

Research output: Contribution to conference › Conference Paper

Original language	English
Publication status	Published - 2003
Event	Annual Conference of the Association for Consumer Research, Toronto ON - Duration: 1 Jan 2003 → 1 Jan 2003

Conference	Annual Conference of the Association for Consumer Research, Toronto ON
Period	1/01/03 → 1/01/03

Access to Document

@conference{ad13bb6a502f4d5295fabf984911b1fb,

title = "When Desire Conflicts with Willpower: The Role of Justification in a Theory of Unintended Purchase",

author = "Gita, \{V. Johar\} and Anirban Mukhopadhyay",

year = "2003",

language = "English",

note = "Annual Conference of the Association for Consumer Research, Toronto ON ; Conference date: 01-01-2003 Through 01-01-2003",

}