Who gets spammed?

Il Horn Hann*, Kai Lung Hui, Yee Lin Lai, S. Y.T. Lee, I. P.L. Png

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

17 Citations (Scopus)

Abstract

Policy makers, Internet service providers and software venders are trying to develop technological, regulatory, and social solutions to eradicate the menace of spamming. Spam forum has conducted an field experiment to determine whether spam is randomly distributed or targeted to a specific section of society. It was observed that spam rates was higher for persons aged 30 with declared interest in some products or services than for those with no declared interest aged 15. It was also observed that spam was systematically targeted at consumer segments that relatively make more online purchases. The spam rate also depends upon online email service provider as it was highest in Hotmail account followed in decreasing order by Lycos, and Excite accounts. There is need of the hour to conduct extensive experiments using some of the email accounts to engage in online transactions, and online purchase to observe the impact of these activities on the spam rate.

Original languageEnglish
Pages (from-to)83-87
Number of pages5
JournalCommunications of the ACM
Volume49
Issue number10
DOIs
Publication statusPublished - Oct 2006
Externally publishedYes

Fingerprint

Dive into the research topics of 'Who gets spammed?'. Together they form a unique fingerprint.

Cite this